Can we assume promotion items on the top shelf are the cheapest you can get in the same shop? This is not really the case.
Take the toothpaste i got from NxxC yesterday as example,
(A) 1 piece single monthly special price pack x 250ml @ $3.15 (at the unnoticeable bottom shelf)
(B) 3 pieces value pack x 175ml @ $6.75 (at obvious promotion shelf)
What is your pick?
Here is the per unit (ml) price
(A) $3.15 / (250 x 1) = $0.0126/ml
(B) $6.75 / (175 x 3) = $0.0129/ml
The unit price of the "value pack"(B) is actually higher. We might end up buying more quantity at higher price and also use up the space of the storeroom.
Since both are the same original flavour and the expiry date for (A) is 2012 (not sure about (B)), I don't see the reason to buy (B) which indicating "value pack" on the packaging.
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